I was hired as the lead designer for the Webmaster team at Google. My role included designing sites for the company's products and services. Later, I took on the position of Art Director at the Brand Studio team, where I collaborated with product teams and interacted with clients and external design studios.

Projects

Google Nexus

I was the Lead Designer for the marketing sites of the Nexus S, Galaxy Nexus, and Nexus family. Additionally, I took most of the product photos used in marketing materials, websites, and press releases.

Google Play

As a part of my role, I collaborated with the product design lead on Google Play to design its launch site. The design not only aligned with Google's iconic brand but also served as a re-introduction of the Android Marketplace.

Google Wallet

I was responsible for designing the website for Google Wallet. At the time, using a phone for store payments was relatively new and untested. Thus, a significant amount of time and resources were devoted to educating users and building confidence in this new fintech hardware space.

Web Studio Portfolio

After my team joined Marketing and formed the Brand Studio, it was essential to create a portfolio to showcase our work and demonstrate our value to internal clients. I created the user experience flow and designed a portfolio website.

Google Analytics

I had a positive experience working on several projects with the Ads and Analytics Team at Google. My contributions included acting as Art Director for Ad Words, completely redesigning the Google Analytics site, and taking campaign photos.

Chrome

I collaborated with the Chrome Team at Google on a variety of projects. Specifically, I was responsible for designing websites for Chromebook for Business, Devices for work, as well as directing photoshoots for Chrome laptops, accessories, and websites.

Case Study

Nexus S phone

At the beginning of my tenure, my team was given an exciting project to design. At the time, I had no idea how significant and iconic it would become. I can now say that one of the highlights of my career as a designer was having the opportunity to design the launch website for Google's second major hardware endeavor. It is one of the proudest accomplishments of my career.

Brainstorming sketches & notes

Brainstorming sketches & notes

Brainstorming

The Android Marketing team was looking to unveil their new and improved Android OS and the latest, faster device they planned to launch. My team was tasked to emphasize the "Pure Google" experience in the design. We chose words like "clean," "unfiltered," and "pure" as the critical design elements that we aimed to achieve.

 
Whiteboard sketch of the site design

Whiteboard sketch of the site design

Collaboration

After identifying the challenges, I closely collaborated with the Android marketing team. Turning an idea into a product can be expensive and require time. However, our lean and efficient team of three was able to design and implement a solution within a month.

Design based on product features

One of the feature pages that I designed showcased the impressive OLED screen that allowed for dynamic color and contrast. At the time, OLED technology was a new technology that provided perfect blacks and bright colors. I designed the concept to showcase this powerful feature by transitioning the homepage from software to hardware.

Launch time

When we launched the site in January 2010, we received positive feedback from tech websites and social media. It was a testament to Google’s belief in their employees that such a high-profile product was created in-house by a small team of one designer, a skilled developer, and the product management lead.

Google Phone

Walkthrough of the Nexus S website. 2010 website walkthrough by CyberAceTV.

2,298,982

Unique visits on launch day

7,543,334

Unique visits 4 days after launch

5,814,763

Unique visits a week from site launch

Product photography

We needed a gallery of photos of the phone but unfortunately, didn’t have time to hire a photographer. I made a makeshift light box using materials like foam board, felt, fishing wire, and shop lights and took pictures of the phone from different angles. The original plan was to use these images as guidance for product photography. However, the team liked the result and we ended up using them on the site. After this project, I went on to take product photos for other Google devices.